Privacy Policy

BenBen Labs Limited is a company incorporated under the laws of the Republic of Ghana, with its registered office at DA140 Charelevelle Road, Adjiringanor, Accra, Ghana. We provide land advisory and consultancy services and operate LandSense, a land-intelligence service delivered over messaging channels such as WhatsApp.

For the purposes of the Data Protection Act, 2012 (Act 843) of Ghana, BenBen Labs Limited is the data controller responsible for the personal data described in this Policy.

This Policy applies to personal data we process in connection with our website, our advisory and consultancy engagements, the LandSense service, and any related communications. It does not apply to third-party websites, applications, or services that we do not own or control, including WhatsApp and other messaging platforms, which are governed by their own privacy policies.

We collect the following categories of information:

• Information you provide. Your name, email address, telephone number, organisation, role, and the content of enquiries, engagement documents, or messages you send to us.
• Location and land data. When you use LandSense, the location pins, map links, GhanaPost GPS codes, coordinates, addresses, or parcel details you submit so that we can generate a land brief, together with the results we return to you.
• Transaction data. Records of the services you request, payment status, and correspondence relating to paid services. Card and mobile-money details are processed by our payment providers and are not stored by us.
• Technical and usage data. Device and browser type, IP address, pages viewed, referring pages, and similar diagnostic information collected automatically when you visit our website.
• Cookies and similar technologies. Information collected through cookies and comparable technologies, as described in Section 11.

We use personal data to:

• Provide, operate, and improve our advisory services and the LandSense platform;
• Generate and deliver land briefs, due-diligence outputs, and other requested deliverables;
• Respond to your enquiries and communicate with you about engagements and services;
• Process payments and maintain business and accounting records;
• Monitor, secure, and improve the performance and reliability of our services;
• Comply with legal, regulatory, and contractual obligations; and
• Detect, prevent, and address fraud, misuse, or security incidents.

We process personal data where:

• it is necessary for the performance of a contract with you or to take steps at your request before entering into a contract;
• you have given consent to a specific processing activity, which you may withdraw at any time;
• it is necessary to comply with a legal obligation; or
• it is necessary for our legitimate interests in running and improving our business, provided those interests are not overridden by your rights.

We do not sell your personal data. We may share it with the following categories of recipients, subject to appropriate safeguards:

• Service providers who process data on our behalf, such as hosting, analytics, communications, mapping, and payment providers;
• Professional advisers and partners engaged to deliver a project you have instructed, where disclosure is necessary for that engagement;
• Authorities and regulators where required to comply with law, legal process, or a lawful request; and
• Successors in connection with a merger, acquisition, reorganisation, or sale of assets, subject to this Policy.

LandSense may be delivered through WhatsApp and other third-party messaging services. When you communicate with us through these channels, your messages are also processed by the relevant provider under its own terms and privacy policy. We encourage you not to send sensitive information through messaging channels beyond what is needed to receive the service.

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. When data is no longer required, we securely delete or anonymise it. Where information is aggregated or de-identified so that it can no longer be associated with you, we may retain and use it without further notice.

We implement appropriate technical and organisational measures designed to protect personal data against unauthorised access, alteration, disclosure, or destruction. No method of transmission or storage is completely secure, however, and we cannot guarantee absolute security. If we become aware of a personal-data breach affecting your rights, we will act in accordance with our obligations under Act 843.

Some of our service providers may process data outside Ghana. Where personal data is transferred across borders, we take reasonable steps to ensure it is protected in a manner consistent with this Policy and applicable law, including through contractual safeguards with the recipients.

Our website may use cookies and similar technologies to operate the site, remember your preferences, and understand how the site is used. You can control cookies through your browser settings; disabling certain cookies may affect the functionality of the site.

Subject to applicable law, including the Data Protection Act, 2012 (Act 843), you have the right to:

• Access the personal data we hold about you;
• Request correction of inaccurate or incomplete data;
• Request deletion of your data where there is no lawful reason for us to keep it;
• Object to or request restriction of certain processing;
• Withdraw consent where processing is based on consent; and
• Prevent processing of your data for direct marketing purposes.

To exercise any of these rights, contact us using the details in Section 14. We may need to verify your identity before responding.

Our services are intended for businesses and individuals aged 18 and over. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us so we can take appropriate action.

If you have questions about this Policy or wish to exercise your rights, please contact us:

• BenBen Labs Limited
• DA140 Charelevelle Road, Adjiringanor, Accra, Ghana
• Email: team@benben.earth
• Telephone: +233 20 235 2912

You also have the right to lodge a complaint with the Data Protection Commission of Ghana if you believe your data has been handled unlawfully.

We may update this Policy from time to time to reflect changes in our practices or legal requirements. When we make material changes, we will update the “Last updated” date above and, where appropriate, provide additional notice. Your continued use of our services after an update constitutes acceptance of the revised Policy.